All posts tagged projects

1:1 Real Time Email Personalisation

email-personalisation

This is something I’ve been thinking over for almost 12 months, and I’ve finally tweaked it to the point where I’m happy to share. The question in my mind was:

Can you present dynamic content on a 1:1 basis to a user in an email based on their location, device, time of day and more?

Suppose someone (who all you knew was their email address) happened to open your email on an android phone, in Sydney, 2 days after you sent your email campaign. Would you want to show him anything different to someone in Brisbane, on a Desktop machine, 2 days earlier? Of course!

Continue reading →

Site SEO and Spelling Checker

craawler

I’ve been working on a project on and off for the past year to create an SEO Tool that I couldn’t find anywhere else. I wanted to create something that ticked the following four boxes:

  1. Automatically and instantly crawl a site, not just give results on a single page
  2. Check for common problems like missing titles, meta descriptions etc
  3. Check for spelling mistakes on both the pages and meta description (the latter I see as very important, but often overlooked)
  4. Be an online solution, I want to be able to run it on my iPad or even my phone

There’s a few solutions that come close. The terrific Screaming Frog, which unfortunately doesn’t do spellchecking and isn’t hosted, and Deep Trawl, which does check spelling (really well too) but isn’t self hosted. There’s similar hosted tools like SEOMoz, but they won’t run on demand in realtime.

So I present Craawler. Continue reading →