This is something I’ve been thinking over for almost 12 months, and I’ve finally tweaked it to the point where I’m happy to share. The question in my mind was:
Can you present dynamic content on a 1:1 basis to a user in an email based on their location, device, time of day and more?
Suppose someone (who all you knew was their email address) happened to open your email on an android phone, in Sydney, 2 days after you sent your email campaign. Would you want to show him anything different to someone in Brisbane, on a Desktop machine, 2 days earlier? Of course!