Varying Anchor Text WordPress Plugin


I was really interested in this post from Mike King on varying anchor text for embedded infographics yesterday. A comment was made that it would make a great wordpress plugin, and I agree.

So today I’ve set out to make it a reality, and version 0.1 is now complete!

It’s fairly simple, but in a nutshell, it replaces a wordpress shortcode (like ) with a random string. This makes it easy for you to be as flexible as you like with you embed code or link, without being constrained by the plugin.

It’s as simple as adding the code to your post of page:

and then… voila!

Screen Shot 2013-01-05 at 3.50.17 PM

Feel free to download it here and let me know what you think!

Digital marketer in Brisbane. Passionate about enterprise search, conversion optimisation, Omniture, DSPs, data mining, coding and tech.

3 Comments on "Varying Anchor Text WordPress Plugin"

  1. ArcticLlama says:

    This would change the anchor text on every view, yes? Is that really what you want? That would be a “change” every time Google indexed the page. What you really want, I would think, is to randomize the anchor text only at creation, and then leave it alone.

  2. Tom Johns says:

    Not necessarily. The idea isn’t the change the anchor for what Google indexes, it’s to change it for what the user sees. eg: User A gets the code for the infographic, and embeds it in their site with anchor 1. Then User B gets the code for the infographic and ebeds it in their site with anchor 2.

    The idea is more to change embed code, not actual HTML links (although it will work well for that anyway :)

  3. Jon says:

    thnx man, this will be really cool to use!

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